A Promising Real Estate Landscape in the City of San Fernando, Pampanga
The city of San Fernando, Pampanga has been enjoying growth and expansion in recent years. Dubbed as the Philippine’s Christmas Capital (even as Asia’s Christmas Capital by CNN), San Fernando City has seen a brighter economy.
The City of San Fernando is the capital of the province of Pampanga. Standing strong in the heart of the province, the city is dubbed as the cultural and economic hub of the region, with more than 300,000 active residents and workers (according to 2015 census).
From a once lahar-stricken area after the destructive eruption of Mt. Pinatubo in 1991, San Fernando has wonderfully transformed into one of the country’s fastest-growing economies outside Metro Manila, fostering progressive business and commercial districts, quality educational institutions and several transportation stations. It is not surprising how the City of San Fernando has been recognized by Lamudi, the country’s leading real estate portal, as one of the most promising emerging cities in the Philippines, alongside Bulacan, Iloilo, and Bacolod.
“Ultimately, the new city of San Fernando will be a community that promotes social inclusion, where people prefer to study, play, work, live and retire.” – Mayor Edwin Santiago, City of San Fernando Pampanga
Guided by good local governance, San Fernando is poised to become a progressive smart city that promotes a clean environment, innovative science and technology, and robust economy. With the “Build, Build, Build” infrastructure system greatly affecting the province of Pampanga, the city is expected to transform into one of the country’s prime locations for various real estate developments.
Over the past years, property investors have been eyeing San Fernando as a prime location for several developments. This is not surprising, owing to the several advantages that San Fernando City offers to job hunters and business investors.
Promising career and business opportunities
The City of San Fernando enjoys a strong middle-class population, with over 59 percent of its population belonging to the said class (according to the 2011 household income survey). This contributes to the city’s high purchasing power, making it an ideal location for business growth.
Furthermore, due to the multiple infrastructure developments that benefit Pampanga, more businesses have opened in San Fernando, which has created more job opportunities. In fact, the city was named as one of the Most Competitive Cities by the National Competitive Council during the Fourth Regional Competitiveness Summit. It was also recognized by the Central Luzon Growth Corridor Foundation Incorporated (CLGCFI) during the 12th Recognition of Outstanding Central Luzon Local Government Units (LGUs) for the city’s successful institutionalization of the Business Permits and Licensing System (BPLS) in 2017. This attests to the ease of doing business in San Fernando.
More importantly, the city’s skilled labor pool and key infrastructure projects are expected to attract more business and property investors.
Robust economy
The regional center of Pampanga mirrors a promising economy that has attracted tourists and investors to its vibrant metropolis. Being the center of commerce and trade in the region, the City of San Fernando takes advantage of its strategic location within the Manila Clark-Subic Economic Triangle, which benefits its agricultural, industrial, and commercial industries.
According to SDG Channel, the city gains a bulk of its income through business taxes. In fact, it earned a record high of Php 1.26 billion in 2016 despite a zero tax increase. Since then, the city has been consistent in its annual income, which continues to breach the Php 1 billion-mark. This indicates a strong local economy and active working citizenry.
From 2012 to 2016, San Fernando City has also experienced a 21% growth in new businesses, with over 9,000 new businesses opened in 2016.
With this booming economy, the city is primed by various developments and infrastructure projects. In fact, real estate giant Megaworld Corp. has invested Php 30 billion for a 35.6-hectare township in San Fernando. This and other property developments will keep San Fernando’s economy robust in the next years.
Strong cultural tourism
The historic city of San Fernando is also being primed to be the region’s Center of Kapampangan culture, which will propel strong cultural tourism in the entire region of Pampanga. The local government aims to promote the city’s cultural heritage, arts and craft, and culinary identity through its establishments and social events. Among its most famous festivals are the annual Giant Lantern Festival (Ligligan Parul), Frog Festival (Fiestang Tugak), and Sinukwan Festival, which reflect the colorful and intricate heritage of Pampanga.
Accessibility to good public transport and government offices
Tagged as the gateway to the North, the city of San Fernando enjoys a strategic location in the heart of Central Luzon. It is located 67 kilometers north of Metro Manila, 73 kilometers east of Subic in Zambales, and 17 kilometers south of the former Clark Air Base in Angeles City.
The city easily connects the province of Pampanga to its neighboring cities and provinces. It is near major terminals and thoroughfares such as the North Luzon Expressway (NLEX) and Subic-Clark-Tarlac Expressway (SLEX).
As the government seat of Pampanga, San Fernando City is also home to many government agencies. Among the government satellite offices found in the city are the Department of Budget and Management, Land Transportation Office (LTO), Civil Service Commission (CSC), Department of Education (DepEd), Tourism and Investment Promotion Office and Gender and Development Office.
Variety of products and services
The City of San Fernando benefits from three major industries: agriculture, industrial, and commercial industries.
San Fernando’s main source of employment is agriculture. The city boasts of a rich variety of fresh produce, such as rice, sugar, vegetables, root crops, livestock, and poultry.
Several large manufacturing plants are also found in the city, including the San Miguel food and beverage manufacturing complex, Pampanga sugar mill, Coca-cola bottling, and Universal Robina. The city’s industrial sector is also empowered by meat processing plants, such as Mekeni, Pampanga’s Best and Tita’s meat products.
Being the country’s Christmas Capital, San Fernando City is best known for its lantern-making industry. Other businesses also include cottage-building, garments and ceramics businesses.
Quality education
San Fernando is a great city for education, science and technology. Its educational sector is streamed with notable colleges, universities, and vocational schools. Among the colleges and universities found in the city are STI College, AMA Computer College, RCC Colegio de San Rafael, Colegio De Sebastian, Our Lady of Fatima University, New Era University, University of the Assumption and St. Scholastica’s Academy.
Dedicated to becoming a smart city, San Fernando City also houses several vocational schools such as TESDA PEO Training Center, La Plata Science and Technology, Inc., and Emmanuel John Institute of Science and Technology.
With a plethora of educational institutions offering a number of courses, San Fernando City is an ideal location for newlywed couples and growing families who want to live in a progressive city outside the congested areas of Metro Manila.
Promising infrastructure
Probably the greatest asset for investors in San Fernando is its existing and upcoming infrastructure projects. The City of San Fernando currently has four TV stations and several local radio stations and news publications.
With the rapid implementation of the government’s “Build, Build, Build” program, San Fernando benefits greatly from a number of infrastructure projects in the transportation, media, and information technology and real estate sectors. Future developments include a city civic center, city Eco Park, tourism road, and a modern mass transport system that will help decongest traffic along Jose Abad Santos Avenue.
Another most highly anticipated development is Megaworlds’ Capital Town which will serve as the new economic zone of San Fernando City.
With the national government’s plan to disperse the economic and infrastructure opportunities across rural regions, Pampanga is poised to transform into a megapolis with three urban growth and development metropolises--these include San Fernando City.
Innovative real estate industry
The economic boom and rapid infrastructure development in San Fernando City have already attracted a number of property investors. At the forefront of this is Megaworld, the country’s largest developer of integrated townships and the biggest office developer and lessor in the Philippines.
Over the next 10 years, Megaworld will invest Php 30 billion for the development of Capital Town--a township that will soon become San Fernando’s economic zone. With this development, Megaworld will transform San Fernando’s skyline and real estate landscape.
Capital Town Pampanga. Photo via MegaworldCapital Town will be a township where heritage meets progress. It is 35.6-hectare development that will be constructed on the land where PASUDECO, a local sugar cane mill, once stood.
The township will feature shopping districts, malls, an amphitheater, a hotel, and a transport hub. It will also house a rainwater park, landscaped open spaces and pocket gardens, and green central avenue with wide walkways, bike lane, and arcades. The township is also a mixed-use development which will integrate commercial, residential, educational and cultural development.
To get a better picture of Capital Town Pampanga, here’s an anatomy of some of its features:
Chelsea Parkplace
Chelsea Parkplace. Photo via MegaworldInspired by the charming neighborhood of Chelsea in New York City, Chelsea Parkplace is a 12-storey residential condominium. It will offer a one-of-a-kind exclusive speakeasy bar called “The Other Room,” which will serve as the ideal venue for celebrations. Other amenities in the development include a retail area on the upper ground floor, swimming pool, events hall, daycare, and fitness center.
Byrant Parklane
Bryant Parklane. Photo via MegaworldThe 16-tower Bryant Parklane will be the second residential condominium within Capital Town Pampanga. It will be highlighted by its first-of-its-kind lobby concept that is designed to facilitate interaction among residents and strengthen the sense of community. It will be a bi-level functional shared space and receiving area which will have amenities like a Daycare center with hammock area, Turf Lounge, Pingpong Café, and the Library.
Shophouse District
The concept of the Shophouse District is derived from low-rise, three-level buildings called “shophouses,” which were popular in Eastern culture during the early 18th and 19th centuries. The first two floors of the shophouses will be used for commercial purposes, while the remaining third floor will be used for residential purposes.
The Shophouse District is Megaworld’s first offering in the township and will showcase Pampanga’s unique entrepreneurial spirit and homegrown business concepts.
PASUDECO Mall and Museum
PASUDECO Mall and Museum. Photo via MegaworldTo preserve the historical identity of the location, Capital Town will feature the Pampanga Sugar Development Company (PASUDECO) Sugar Mill Mall and Museum. The museum hopes to mirror Kapampangan’s resilience during the Pinatubo eruption. It will also showcase the rich heritage of the province through a wide array of memorabilia and artifacts.
San Fernando Boulevard
The Capital Town in Pampanga will also feature a township road called San Fernando Boulevard. This will be a 30-meter wide road, with bike and walk lanes, which will traverse the distance between Capitol Boulevard and Jose Abad Santos Avenue (Olongapo–Gapan Road). The road will provide better accessibility within and outside of the township. Capital Town will only be 70 kilometers away from Manila and 30 minutes away from Clark International Airport. The township will also be accessible through the North Luzon Expressway (NLEX) and SM City Pampanga bus terminal.
Once completed, Capital Town will become an iconic central business district that will be at the forefront of business and progress in San Fernando City.
The City of San Fernando holds a lot of promise to its citizens and business investors, both local and international. With Megaworld’s initiative and commitment to innovative and high-quality real estate development, San Fernando will continue to experience unprecedented growth, especially in its real estate landscape. As bright as their giant Christmas lanterns have always been, San Fernando’s future will shine brighter and brighter for many years to come
The City of San Fernando is the capital of the province of Pampanga. Standing strong in the heart of the province, the city is dubbed as the cultural and economic hub of the region, with more than 300,000 active residents and workers (according to 2015 census).
From a once lahar-stricken area after the destructive eruption of Mt. Pinatubo in 1991, San Fernando has wonderfully transformed into one of the country’s fastest-growing economies outside Metro Manila, fostering progressive business and commercial districts, quality educational institutions and several transportation stations. It is not surprising how the City of San Fernando has been recognized by Lamudi, the country’s leading real estate portal, as one of the most promising emerging cities in the Philippines, alongside Bulacan, Iloilo, and Bacolod.
“Ultimately, the new city of San Fernando will be a community that promotes social inclusion, where people prefer to study, play, work, live and retire.” – Mayor Edwin Santiago, City of San Fernando Pampanga
Guided by good local governance, San Fernando is poised to become a progressive smart city that promotes a clean environment, innovative science and technology, and robust economy. With the “Build, Build, Build” infrastructure system greatly affecting the province of Pampanga, the city is expected to transform into one of the country’s prime locations for various real estate developments.
Over the past years, property investors have been eyeing San Fernando as a prime location for several developments. This is not surprising, owing to the several advantages that San Fernando City offers to job hunters and business investors.
Promising career and business opportunities
The City of San Fernando enjoys a strong middle-class population, with over 59 percent of its population belonging to the said class (according to the 2011 household income survey). This contributes to the city’s high purchasing power, making it an ideal location for business growth.
Furthermore, due to the multiple infrastructure developments that benefit Pampanga, more businesses have opened in San Fernando, which has created more job opportunities. In fact, the city was named as one of the Most Competitive Cities by the National Competitive Council during the Fourth Regional Competitiveness Summit. It was also recognized by the Central Luzon Growth Corridor Foundation Incorporated (CLGCFI) during the 12th Recognition of Outstanding Central Luzon Local Government Units (LGUs) for the city’s successful institutionalization of the Business Permits and Licensing System (BPLS) in 2017. This attests to the ease of doing business in San Fernando.
More importantly, the city’s skilled labor pool and key infrastructure projects are expected to attract more business and property investors.
Robust economy
The regional center of Pampanga mirrors a promising economy that has attracted tourists and investors to its vibrant metropolis. Being the center of commerce and trade in the region, the City of San Fernando takes advantage of its strategic location within the Manila Clark-Subic Economic Triangle, which benefits its agricultural, industrial, and commercial industries.
According to SDG Channel, the city gains a bulk of its income through business taxes. In fact, it earned a record high of Php 1.26 billion in 2016 despite a zero tax increase. Since then, the city has been consistent in its annual income, which continues to breach the Php 1 billion-mark. This indicates a strong local economy and active working citizenry.
From 2012 to 2016, San Fernando City has also experienced a 21% growth in new businesses, with over 9,000 new businesses opened in 2016.
With this booming economy, the city is primed by various developments and infrastructure projects. In fact, real estate giant Megaworld Corp. has invested Php 30 billion for a 35.6-hectare township in San Fernando. This and other property developments will keep San Fernando’s economy robust in the next years.
Strong cultural tourism
The historic city of San Fernando is also being primed to be the region’s Center of Kapampangan culture, which will propel strong cultural tourism in the entire region of Pampanga. The local government aims to promote the city’s cultural heritage, arts and craft, and culinary identity through its establishments and social events. Among its most famous festivals are the annual Giant Lantern Festival (Ligligan Parul), Frog Festival (Fiestang Tugak), and Sinukwan Festival, which reflect the colorful and intricate heritage of Pampanga.
Accessibility to good public transport and government offices
Tagged as the gateway to the North, the city of San Fernando enjoys a strategic location in the heart of Central Luzon. It is located 67 kilometers north of Metro Manila, 73 kilometers east of Subic in Zambales, and 17 kilometers south of the former Clark Air Base in Angeles City.
The city easily connects the province of Pampanga to its neighboring cities and provinces. It is near major terminals and thoroughfares such as the North Luzon Expressway (NLEX) and Subic-Clark-Tarlac Expressway (SLEX).
As the government seat of Pampanga, San Fernando City is also home to many government agencies. Among the government satellite offices found in the city are the Department of Budget and Management, Land Transportation Office (LTO), Civil Service Commission (CSC), Department of Education (DepEd), Tourism and Investment Promotion Office and Gender and Development Office.
Variety of products and services
The City of San Fernando benefits from three major industries: agriculture, industrial, and commercial industries.
San Fernando’s main source of employment is agriculture. The city boasts of a rich variety of fresh produce, such as rice, sugar, vegetables, root crops, livestock, and poultry.
Several large manufacturing plants are also found in the city, including the San Miguel food and beverage manufacturing complex, Pampanga sugar mill, Coca-cola bottling, and Universal Robina. The city’s industrial sector is also empowered by meat processing plants, such as Mekeni, Pampanga’s Best and Tita’s meat products.
Being the country’s Christmas Capital, San Fernando City is best known for its lantern-making industry. Other businesses also include cottage-building, garments and ceramics businesses.
Quality education
San Fernando is a great city for education, science and technology. Its educational sector is streamed with notable colleges, universities, and vocational schools. Among the colleges and universities found in the city are STI College, AMA Computer College, RCC Colegio de San Rafael, Colegio De Sebastian, Our Lady of Fatima University, New Era University, University of the Assumption and St. Scholastica’s Academy.
Dedicated to becoming a smart city, San Fernando City also houses several vocational schools such as TESDA PEO Training Center, La Plata Science and Technology, Inc., and Emmanuel John Institute of Science and Technology.
With a plethora of educational institutions offering a number of courses, San Fernando City is an ideal location for newlywed couples and growing families who want to live in a progressive city outside the congested areas of Metro Manila.
Promising infrastructure
Probably the greatest asset for investors in San Fernando is its existing and upcoming infrastructure projects. The City of San Fernando currently has four TV stations and several local radio stations and news publications.
With the rapid implementation of the government’s “Build, Build, Build” program, San Fernando benefits greatly from a number of infrastructure projects in the transportation, media, and information technology and real estate sectors. Future developments include a city civic center, city Eco Park, tourism road, and a modern mass transport system that will help decongest traffic along Jose Abad Santos Avenue.
Another most highly anticipated development is Megaworlds’ Capital Town which will serve as the new economic zone of San Fernando City.
With the national government’s plan to disperse the economic and infrastructure opportunities across rural regions, Pampanga is poised to transform into a megapolis with three urban growth and development metropolises--these include San Fernando City.
Innovative real estate industry
The economic boom and rapid infrastructure development in San Fernando City have already attracted a number of property investors. At the forefront of this is Megaworld, the country’s largest developer of integrated townships and the biggest office developer and lessor in the Philippines.
Over the next 10 years, Megaworld will invest Php 30 billion for the development of Capital Town--a township that will soon become San Fernando’s economic zone. With this development, Megaworld will transform San Fernando’s skyline and real estate landscape.
Capital Town Pampanga. Photo via MegaworldCapital Town will be a township where heritage meets progress. It is 35.6-hectare development that will be constructed on the land where PASUDECO, a local sugar cane mill, once stood.
The township will feature shopping districts, malls, an amphitheater, a hotel, and a transport hub. It will also house a rainwater park, landscaped open spaces and pocket gardens, and green central avenue with wide walkways, bike lane, and arcades. The township is also a mixed-use development which will integrate commercial, residential, educational and cultural development.
To get a better picture of Capital Town Pampanga, here’s an anatomy of some of its features:
Chelsea Parkplace
Chelsea Parkplace. Photo via MegaworldInspired by the charming neighborhood of Chelsea in New York City, Chelsea Parkplace is a 12-storey residential condominium. It will offer a one-of-a-kind exclusive speakeasy bar called “The Other Room,” which will serve as the ideal venue for celebrations. Other amenities in the development include a retail area on the upper ground floor, swimming pool, events hall, daycare, and fitness center.
Byrant Parklane
Bryant Parklane. Photo via MegaworldThe 16-tower Bryant Parklane will be the second residential condominium within Capital Town Pampanga. It will be highlighted by its first-of-its-kind lobby concept that is designed to facilitate interaction among residents and strengthen the sense of community. It will be a bi-level functional shared space and receiving area which will have amenities like a Daycare center with hammock area, Turf Lounge, Pingpong Café, and the Library.
Shophouse District
The concept of the Shophouse District is derived from low-rise, three-level buildings called “shophouses,” which were popular in Eastern culture during the early 18th and 19th centuries. The first two floors of the shophouses will be used for commercial purposes, while the remaining third floor will be used for residential purposes.
The Shophouse District is Megaworld’s first offering in the township and will showcase Pampanga’s unique entrepreneurial spirit and homegrown business concepts.
PASUDECO Mall and Museum
PASUDECO Mall and Museum. Photo via MegaworldTo preserve the historical identity of the location, Capital Town will feature the Pampanga Sugar Development Company (PASUDECO) Sugar Mill Mall and Museum. The museum hopes to mirror Kapampangan’s resilience during the Pinatubo eruption. It will also showcase the rich heritage of the province through a wide array of memorabilia and artifacts.
San Fernando Boulevard
The Capital Town in Pampanga will also feature a township road called San Fernando Boulevard. This will be a 30-meter wide road, with bike and walk lanes, which will traverse the distance between Capitol Boulevard and Jose Abad Santos Avenue (Olongapo–Gapan Road). The road will provide better accessibility within and outside of the township. Capital Town will only be 70 kilometers away from Manila and 30 minutes away from Clark International Airport. The township will also be accessible through the North Luzon Expressway (NLEX) and SM City Pampanga bus terminal.
Once completed, Capital Town will become an iconic central business district that will be at the forefront of business and progress in San Fernando City.
The City of San Fernando holds a lot of promise to its citizens and business investors, both local and international. With Megaworld’s initiative and commitment to innovative and high-quality real estate development, San Fernando will continue to experience unprecedented growth, especially in its real estate landscape. As bright as their giant Christmas lanterns have always been, San Fernando’s future will shine brighter and brighter for many years to come
https://www.lamudi.com.ph/journal/a-promising-real-estate-landscape-in-the-city-of-san-fernando-pampanga/
